Serge Leblon, born 1964 studied cinematography and worked as a reporter in the Middle East covering the Lebanon war before finding his way to fashion photography. His work has been featured in such publications as Dazed & Confused, The Face, i-D and Jalouse and photographed campains for Tsumori Chisato, Isabel Marant and Cacharel. The Sonia Rykiel campaign always keeps my eye for a minute longer than i would ordinarily give an ad. I love his use of lighting, so nostalgic, like Im getting a glimpse into a lovely perfect life of someone else's. It would be cruel to have to choose a favourite.